The Facebook Ad Library empowers marketers to move from guesswork to a more data-informed strategy. For marketers, the primary function of the Ads Library Facebook is competitive intelligence. By simply searching for a competitor’s page, one can instantly view every active ad they are currently running. This provides a wealth of actionable information, including the exact ad creatives (images and videos), the persuasive copy being used, the calls-to-action (CTAs), and the landing pages where potential customers are being sent. Analyzing this data allows a marketer to deconstruct a competitor's entire advertising funnel, understand their promotional cadence, and see which products or services they are pushing most aggressively. Observing which ads have been running for an extended period can also provide strong clues as to which campaigns are performing best, offering valuable insight into what resonates with a shared target audience.